"Stop Sugarcoating It, Georgia." The ads feature videos, posters, and billboards of children with taglines like: "It's hard to be a little girl if you're not."
Linda Matzigkeit, vice president of Children's Healthcare of Atlanta, says:
"It has to be harsh. If it's not, nobody's going to listen" and discusses the frustration and sadness of seeing so many children coming to the hospital with what have typically been considered "adult diseases."
A Change.org Petition calls the campaign "extremely damaging," saying that "public shaming is archaeic, dangerous, and inexcusable."
What do YOU think? Here at the Treehouse we work hard to inspire people through POSITIVE, JOYFUL programming. Does this campaign promote negative stereotypes and warped body image, or, in a community where obesity is claiming lives and livelihoods, is this 'just what the doctor ordered?'